Find Your Next Book

 

Build Your Reading List with Webster Vienna Faculty and Staff

Find Your Next Book

 

Build Your Reading List with Webster Vienna Faculty and Staff

Together We Empower

Webster Vienna Book Recommendations

We ask faculty and staff members which books they have read recently and what they would recommend to students — or anyone who wants something to read for pleasure.

The suggestions range from classics to science fiction to oral histories — there's something here for everyone.

2025
Favorites

2025 Favorites

 

2024 Favorites

Primacy of Doubt Cover

Recommended by Samuel R. Schubert, Webster Vienna Associate Director.

You are probably thinking, "OMG, what the heck is that? There is no way I will ever read a book about math."

In fact, I wouldn’t be surprised if most of you eschewed any book that delves into quantum physics, climate models and the high-wire act of mathematical prediction.

Yet here’s the twist: Tim Palmer’s "The Primacy of Doubt" is exactly the book you should read if the prospect of advanced equations sends a twinge of dread down your spine. Palmer, a leading physicist and climate scientist, doesn’t just talk numbers — he beautifully explains how uncertainty is not a failure of understanding, but the core principle upon which we build meaningful understanding. If you ever suspected that the world is too intricate to boil down to simple theories or a single tidy equation, then this is a book to read – or at least two out of three parts.

In "The Primacy of Doubt," Palmer presents mathematics not as an isolated fortress of cryptic symbols, but as the universal language for comprehending systems that don’t come neatly packaged. Indeed, nature leans heavily on complexity. Just imagine those swirling eddies in your morning café, the spread of misinformation, or the global climate patterns shaping our future. Because no single solution can fully capture the complexity of a changing world, we must consider multiple plausible scenarios side-by-side — in essence, an ensemble of possibilities. We don’t just analyse a problem with one theory, but with as many as we can.

It helps that Palmer’s background is in weather and climate forecasting, fields where uncertainty is not just a theoretical construct but a daily operational reality. He masterfully illustrates the idea that to make better predictions about tomorrow’s storms, next season’s agricultural yields, or long-term climate shifts, we must first embrace the uncertainties swirling in these datasets. By weaving in examples drawn from his own experiences in meteorology and climate science, Palmer transforms the abstract notion of probabilistic modelling into something deeply human: the kind of understanding that helps guide policy, inform debate, and encourage us to safeguard our planet.

For students who might still be nursing old anxieties about math classes, what sets Palmer’s perspective apart is the clarity and familiarity he brings to complex ideas. He’s not here to test or trick you. Instead, he’s showing how the mind-set of considering multiple possibilities — an ensemble — can replace crippling dread with genuine curiosity.

When faced with uncertainty, do we throw up our hands or lean into it as a source of creative power? Palmer’s answer is unequivocal. We lean in. By doing so, we learn to read the subtle signals, to differentiate between what we know and what we don’t, and to appreciate the elegance of incomplete knowledge.

"The Primacy of Doubt" reminds us that nothing in our world — be it the global climate, the economy, or even the human heart — is perfectly predictable. And that’s not only fine, it’s productive because the strength of our insights doesn’t come from having conquered uncertainty, but from learning how to dance with it. In a world defined by the interplay of knowns and unknowns, this is a lesson worth embracing — one ensemble at a time.

Cover of Time Shelter book

Recommended by Mariya Mavrova, Webster Vienna HR Officer

My book recommendation is "Time Shelter" by Georgi Gospodinov, as translated into English by Angela Rodel.

First published in 2020 in the midst of the COVID pandemic, this book stole my mind. In 2023, "Time Shelter" won the Booker Prize.

It is a masterfully layered exploration of nostalgia, identity and memory. The story revolves around the creation of "clinics for the past," where rooms are designed to replicate specific decades, providing dementia patients with the comfort they need to return to their memories.

However, the clinic’s concept gains popularity and sparks a wider societal obsession with going back in time and history, it also leads to a Europe-wide referendum on the past ... a referendum on which decade each European country should "return" to and "freeze" there.

In Gospodinov's novel you will find humor, melancholy, philosophical depth, political satire, emotional resonance. It will make you think about the past, the present and the future. It will make you reflect on how the past shapes the present, and question the limits of nostalgia as both a refuge and a trap. Highly recommend.

naples 44 book cover

Recommended by Dr. Franco Algieri, Associate Professor and Head of the WVPU International Relations Department.

The numerous works of the British author Norman Lewis often deal with his travel experiences in many parts of the world. During the Second World War he served in the British Army and took part in the Italian campaign as an intelligence officer. In this book he describes his time and experiences in and around Naples from September 1943 to October 1944. Written in a diary style it is a fascinating collection of observations of people, mentalities, hopes and despair.

Lewis shows a strong empathy for people affected by the consequences of conflict and war. More than just an impression of a bygone era, the book is as relevant as ever in today's conflict-ridden international environment.

factfulness book cover

Recommended by Stepan Eliseev, WVPU Admissions Officer.

I recommend “Factfulness” because this book helps us understand our place in the world and comprehend our planet better without being too negative and emotional about our prospects. The author genuinely believes in "the secret silent miracle of human progress" combining both practical and theoretical knowledge about our world. The book discusses various global demographic, economic, and global health issues. He is not trying to be an alarmist but uses a more considerate approach to global developmental issues.

The book is full of anecdotes and witty stories from Hans Rosling’s medical experience in different parts of the world. By reading this book you will learn how to reduce stress from the news using knowledge and awareness about global trends. The same way mindfulness can help manage stress, 'factfulness' offers a careful information processing method when it comes to media and striking global problems.

why we sleep goodreads cover

Recommended by Jaroslav Jorik, Advising and Enrollment Officer.

I recommend “Why We Sleep” because this book really shows how important sleep is in our lives, the consequences of not sleeping well or enough, and how our lives could improve by focusing more attention to forming better sleeping habits.

According to Goodreads, neuroscientist and sleep expert Matthew Walker provides a revolutionary exploration of sleep, examining how it affects every aspect of our physical and mental well-being. Charting cutting-edge scientific breakthroughs, and including decades of research and clinical practice, Walker explains how we can harness sleep to improve learning, mood and energy levels, regulate hormones, prevent cancer, Alzheimer's and diabetes, slow the effects of aging and increase longevity. The author also provides actionable steps toward getting a better night's sleep every night.

For me personally, it has changed how I see the importance of sleep, and I am trying to follow the advice based on the latest scientific evidence.

invincible company book cover

Emil Martirosyan, WVPU adjunct faculty member, recommends "The Invincible Company: How to Constantly Reinvent Your Organization with Inspiration From the World's Best Business Models" by Alexander Osterwalder, Yves Pigneur, Frederic Etiemble and Alan Smith.

"The Invincible Company" is dedicated to the introduction a new value creative approach in business by building up the successful business models. The authors are emphasizing the importance of understanding the central and defining role of business models, which lets the companies to express their differentiation and uniqueness in the market.

The book's main idea is a direct dependency from the corporate successful dynamic in the market with the essence of its business model; the way the companies are generating positive financial and economic results. The word 'innovation' in this case can be applied not only to the product but to the business model as well.

Companies can produce and distribute products or services that are regular in the market but differently, which describes the business model specifics. One of the key and central parts of a business model should be its innovative asset as trademark, patented technology, know-how, goodwill, and so forth.

The book consists of five main components:

  1. Business model explore and design.
  2. Strategic guidance.
  3. Business model Pattern
  4. Business model pattern
  5. The Culture Map and culture importance for the business model.

My favorite quote from the book is, “Innovation isn't just about technology; it's about designing the right business models for the future.”

yergin book cover

"The New Map: Energy, Climate, and the Clash of Nations" by Daniel Yergin is recommended by WVPU Rector Johannes Pollak.

In 1992, author Daniel Yergin won the Pulitzer Prize for “The Prize,” a book that combines a riveting history of oil and gas exploration with the strategic interests and, sometimes, miscalculations of states and empires.

Many award-winning books later, “The New Map” analyzes the geopolitical conundrums revolving around the topic of energy production.

Structured around several maps, the author explores the strategic interests of the U.S., Russia, China, and the Middle East and connects it to the technological revolutions, as well as the looming climate catastrophe.

Yergin masterly connects the dots between an emerging geopolitical order and the quest for energy security. His grasp of the subject and the breadth of his analysis are simply stunning. The book makes for a thrilling read and helps the reader to better understand the pivotal role of energy with regard to national security.

trial of the kaiser book cover

Recommended by Marco Bocchese, Assistant Professor of International Relations at WVPU.

"The Trial of the Kaiser" by William A. Schabas is a compelling exploration of one of the most significant legal events of the 20th century.

Schabas examines the intricate legal proceedings that followed World War I, focusing on the controversial trial of Kaiser Wilhelm II.

Through rigorous analysis, Schabas sheds light on the complexities of international law, politics and justice in the aftermath of a global conflict.

This book offers invaluable insights into historical events that continue to shape our understanding of accountability and the pursuit of justice on a global scale. It is essential reading for anyone interested in the intersection of law, history and international relations.

Bradley E. Wiggins, Associate Professor and Department Head of Media Communications, recommends two books.

goodreads dune book cover

"Dune" by Frank Herbert (1965)

I read the "Dune" book several years ago. After seeing the recent films, I felt a need to revisit it.

The story takes place many years in the future, after "The Great Revolt" in which artificial intelligence and scientific thinking machines waged 100 years of war against humanity.

This is why you don’t see any computers in the films, no screens or the like. Just hand-held knobs and controls, plus human-powered or driven machines. I’d recommend "Dune" for these and many other points.

goodreads the wager book cover

"The Wager: A Tale of Shipwreck, Mutiny and Murder" by David Grann (2023)

The book’s focus is the story of HMS Wager, a square-rigged, sixth-rate Royal Navy ship, and the mutiny that took place after the ship's wreckage in 1741.

I’d recommend it as a compelling narrative very much lifted out of our modern digital- and social media-saturated lives.

greed book cover

Recommended by Prof. Dr. Armin Kammel, WVPU adjunct faculty member. Kammel is teaching business law, business ethics and corporate financial strategy.

The year 2024 marks the 16th anniversary of the Global Financial Crisis (GFC) of 2007-2008, which dramatically changed the regulatory environment of global financial markets since then. Massive regulatory intervention paved the way for the modern financial architecture, which has been designed to ensure the necessary stability of the global financial system.

Fast-forward to the first quarter of 2023: After the collapse of the FTX Trading Ltd. aka “Future Exchange,” a cryptocurrency exchange and crypto hedge fund in November 2022, the Silicon Valley Bank failed on 10 March 2023 followed by the collapse of the traditional Credit Suisse Bank and the rescue of First Republic Bank all happening during March 2023. Regulators, central banks, and experts were quick to stress that a GFC scenario as in 2007-2008 is very unlikely to happen again and probably the fast intervention and coordinated action contributed to somewhat calming down markets and avoiding the eruption of another (global) financial crisis.

Without wanting to analyze the regulatory and supervisory perspective on what has happened in March 2023, another key aspect had been convincingly laid out in the recent book “Games of Greed—Excess, Hubris, Fraud, and Theft on Main Street and Wall Street” by Torsten Dennin: greed.

The term greed is a phenomenon reflecting an uncontrolled longing for increase in the acquisition or use of material gain or social value has been considered as an undesirable pattern throughout human history, dating back to the works of Plato and Aristotle. However, although considered undesirable, we must acknowledge that greed (unfortunately often in combination with fear) is one of our strongest motivators in our decision-making processes.

This fact has been both comprehensively and convincingly underscored by Torsten Dennin in his newest book which connects the dots between Panama Papers, Bernie Madoff, Nick Leeson, Jéróme Kerviel, Elizabeth Holmes, the “Cryptokid” or Ruja Ignatova, aka “Cryptoqueen” by pointing out that all these first shiny than despised names can be associated with the as undesirable classified human behavior of greed.

Moreover, all these cases which ultimately lead to individual (rather seldomly collective) excess, hubris, fraudulent activities, or theft were driven by different shapes of greed. Moreover, another common denominator in all the different games of greed described by Torsten Dennin illustrate the catastrophic consequences in business and finance, typically hitting the unexperienced, less informed, and somewhat innocent or those acting in good faith.

Thus, the book “Games of Greed” is an entertaining eye-opener for all those wanting to gain both a better understanding of the financial scandals of the last century as well as to develop some sensors to better assess whether an extraordinary story may be too good to be true.

I read this book in fall 2023 and can highly recommend it as an entertaining, thought-provoking and easy to comprehend read which helps to better understand the different shapes of greed, human behavior and also the weaknesses of (financial) regulation.

nemesis book cover

Recommended by Nermin Podzic, WVPU Head of Marketing and Communication.

"Nemesis: The Last Days of the American Republic" by Chalmers Johnson is a deep dive into a topic I'm passionate about — American history.

It's a real eye-opener as it delves into the challenges the United States faces globally. Johnson's insights into the complex web of American military power, how it affects our domestic politics, and the erosion of democratic values are genuinely captivating. Once you start reading, you won't want to put it down until you've devoured every page.

With his meticulous research and critical perspective, Johnson paints a vivid picture of the perils of unchecked militarism and imperialism.

The book encourages us to look hard at our nation's policies and priorities. In today's world, it offers a timely and essential perspective on the American republic's challenges. If you care about the future of our democracy, this book is a must-read about the future of democracy in the United States.

2023 Favorite Book Recommendations from Webster Vienna Faculty

Homelands: A Personal History of Europe by Timothy Garton Ash book cover

Recommended by Franco Algieri, Associate Professor and Head of the WVPU International Relations Department

Timothy Garton Ash is one of the most experienced and critical observers of European history and the European integration process.

As Professor of European studies at the University of Oxford and a columnist for The Guardian, he constantly shares his analysis and observations of a multifaceted Europe.

His latest publication, "Homelands," is more than just the journey through European history starting in the second half of the 20th century. It is Ash’s personal history, and the reader is taken along with him through different phases of a destroyed, divided, rising, triumphing and faltering Europe. This book offers highly interesting perspectives based on the author’s personal experiences and creates hope for the future of Europe.

Black Zion: African American Religious Encounters with Judaism edited by Yvonne Chireau and Nathaniel Deutsch book cover

Recommended by Benjamin Fasching-Gray, WVPU librarian

African Americans and Jewish Americans have over the centuries been neighbors, allies and antagonists, and many wonderful books have been written about how they encounter each other throughout U.S. history, focusing mainly on these social, political and economic relations. “Black Zion” is one of the few to look long and hard at religion.

When Christianized slaves learned the Old Testament stories of escaping to the "Promised Land," they found something strongly resonant in the new religion. African American religious and social movements often approach these sacred texts with a theology different from either traditional Judaism or mainstream Christianity.

When I lived in the United States, I personally met people from the Nation of Islam, Black Israelites and even Nuwaubians, and I was interested how the academics in this book would write about them.

“Black Zion” is scholarly but not dry. Most of part one tells the jaw-dropping, page-turning story of how a group of Chicago African Americans began to worship as Jews, then up and moved to the woods in Liberia, barely surviving in tents, before settling in the Negev in Israel, and how that worked out for them.

Part two examines Elijah Muhammad of the Nation of Islam and his biblical exegesis, pointing to parallels in the Gnostic Gospels, before tackling Louis Farrakhan, an important African American leader in the 1990s who repeated many old antisemitic tropes. Still more complex are Malachi Z. York and the Nuwaubians, whose story rounds out this middle section.

Part three looks at African American Christian theologians and religious leaders who interpret sacred Jewish texts in new ways. The most exciting part of this section was about the relationship between the Rev. Martin Luther King, Jr. and Rabbi Abraham Joshua Heschel, two progressive social activists allied during the Civil Rights Movement.

There’s more in “Black Zion,” like articles about Haiti, about the first Black Synagogues in the U.S., and about Black Churches that repurpose unused synagogues. I think of this book as a real treasure, and I was very happy to find it in Webster’s ebook collection.

good to great book cover

Recommended Emil Martirosyan, WVPU adjunct faculty member.

"Good to Great” by Jim Collins is dedicated to the substantial analysis of why some listed companies outperforming building up sustainable market capitalization increase in the long range prospective and the others are generating the profit affordable to keep the current interest of the financial investors.

The author is defining the key factors why due to internal organizational structure and motivation approaches one companies building high potential to value increase and lucrativeness for the strategic investors, while the others creating well-based profit performance and attracting the financial investors tending to get the dividend flow.

The author calls “Great” the companies with the long-standing capitalization increase and “Good” — the ones are profit focused. One of the key idea in the book is the transition from “Good” to ”Great” organization, which leads up in restructuring and reorganizing the internal structures, motivation models, leadership paths and corporate culture.

The book’s framework consists of the three main components:

Process: From setting up yourselves towards greatness (aka Build Up) to achieving an inflection point that takes you to greatness (aka Breakthrough).

Phases: There are three different phases in the "Good to Great" journey.

Flywheel: A quiet and deliberate process of figuring out what needs to be done for best future results and taking those step one by one, pushing the flywheel in a consistent direction until it achieves a breakthrough point.

My favorite quotes from the book are the following:

  • "By definition, it is not possible to everyone to be above the average."
  • “Greatness is not a function of circumstance. Greatness, it turns out, is largely a matter of conscious choice and discipline.”
  • “Great vision without great people is irrelevant.”
  • “A company should limit its growth based on its ability to attract enough of the right people.”

111 Orte im Wienerwald, die man gesehen haben muss book cover

Recommended by Jasmina Dukovska, Front Desk Officer with the WVPU Facility Team

A book I recommend to anyone living in Vienna is entitled, “"111 Orte im Wienerwald, die man gesehen haben muss.”

The title of this travel guide, which is written in German, translates to “111 must-see places in the Vienna Woods.” This book helped me become acquainted to the surroundings and nature around the city in which I live. Reading this guide brought me closer to Austrian culture in terms of respect and attitude towards the nature, habits while interacting with it, and cast a light on how important nature is to the Austrian lifestyle.

This book covers the Wienerwald — the Vienna woods — its paths and signs, the beautiful hidden and not-so-hidden spots which are worth a visit not only for the nature itself, but for the cuisine, history, and social life of the Viennese people.

This guide is written in a precise, clear manner, with thorough instructions and apt descriptions, while at the same time using lighthearted language and not-so-complex use of the German language.

I hope everybody enjoys reading and being guided by this travel series just as we did.

chernobyl prayer book cover

Recommended by Anatoly Reshetnikov, Assistant Professor of International Relations.

Today, concerns about the possibility of another nuclear catastrophe have returned to the public discourse in response to Russia’s continued occupation of a nuclear power plant in Ukraine and the rising tensions between the world nuclear powers.

Alexievich’s book is a somber, albeit necessary, reminder about the real extent of such incidents, as well as their immediate and postponed effects on human lives. A Belarusian writer and Nobel Prize Laureate, who was recently forced into exile, Alexievich interviewed more than 500 people who either witnessed the 1986 Chernobyl disaster or had to deal with its devastating consequences over the decades that followed.

In her book, she gives voice to eyewitnesses, the members of cleanup brigades, firefighters, politicians, and scientists, but most importantly to ordinary people, whose lives had been changed forever by that disaster. As such, one of the most valuable things about this book is its perspective: the book is deeply personal, psychological, and as such, easily relatable, regardless of one’s cultural, historical or geographical distance from the described events. It is also a great example of well-crafted and well-narrated analysis that can be conducted on the border between journalism, ethnographic research and literature, combining the best features of all three genre. The huge success of the recent HBO miniseries, “Chernobyl,” owes a lot to Alexievich, as its creators were often relying on the testimonies presented in the book.

cover of righteous mind book

Recommended by Eva Zedlacher, WVPU Assistant Professor of Management.

I recommend "The Righteous Mind: Why Good People are Divided by Politics and Religion" by Jonathan Haidt.

This easy-to-read book by U.S. moral psychologist Haidt is a recommendation for anyone who is interested in social science research and the study on (individualist) ethical decision making in business and politics. Haidt reviews renowned experiments among children and adults to demonstrate why so many of our moral views and decisions actually take place intuitively and quickly, and how people often only reason after-the-fact about whether something is right or wrong.

For example, helping/not-harming those in need (e.g. small children) or returning favors are values which people hold intuitively and largely largely independent of age, culture, education or gender. But if this is the case, why are we so often divided by different “ethics”?

Haidt illustrates, via large-scale studies on moral beliefs of American voters, that despite common moral intuition, liberals and conservatives are divided by distinct values, among them the importance of group loyalty and purity/sanctity of the body.

Nevertheless, this book makes the case for more tolerance towards different (political) views and beliefs since after all, we all share some common intuition about what is “right” or “wrong.”

Bradley E. Wiggins, Associate Professor and Department Head of Media Communications at Webster Vienna, recommends two books.

A Queer History of the United States book cover

"A Queer History of the United States" (2011) by Michael Bronski

While reading "A Queer History," I’m reminded of the approach to historical narratives largely developed by renowned historian Howard Zinn, who’s book "A People’s History of the United States" certainly leaves an indelible impression on those who read it. In Bronski’s work of American social history, it becomes quite clear right away that queer lives are and have always been integral to the American project, despite many people living closeted lives. This work relies on primary documents, literature, and cultural histories to tell a story of how the lesbian, gay, bisexual, and transgender experience shaped the United States' culture, and history. The book is a remarkable and timely reminder that significant progress has occurred, to be sure, but to quote the founding member of the Gay Liberation Front and one of the prominent figures associated with the Stonewall uprising in 1969, Marsha Johnson, ‘the first pride was a riot’.

Learn more about the commitment within the Webster University global network to embrace all human differences while building upon our commonalities as people on this web page.

Wittgenstein's Vienna book cover

"Wittgenstein's Vienna" (1996) by Allan Janik and Stephen Edelston Toulmin

Another history book, this taking place across the pond, is one read by Wiggins in the late 1990s.

I read this book for first time for a course called "Vienna" at the University of Pittsburgh where I completed my bachelor's and master's degrees. The book, "Wittgenstein’s Vienna," relies on analytical narrative to explore the depth and significance of Vienna’s contributions to philosophy, psychology, science, art, politics, the humanities and so much more.

It’s really a must-read for anyone with even the slightest interest in the fin-de-siècle (end-of-the-century) era of Vienna’s exit from the 19th and entry into the 20th centuries and beyond. I’m re-reading this book to prepare for a course to be offered in summer 2024 which will highlight Vienna’s intellectual contributions to the fields of media studies and public relations.

attachment therapy book cover

Recommended by Barbara Katharina (Katie) Reschenhofer, WVPU Language Center Tutor.

Attachment theory describes human behaviors of and attitudes toward attachment. According to attachment research, we form secure or insecure attachment styles very early on in childhood. Throughout life, attachment styles can develop in various ways and manifest in either secure or insecure behaviors when interacting with family members, peers, and partners. Understanding the basics of human attachment will therefore not only benefit anyone interested in child development and behavioral psychology, but it can also help individuals navigate intimate relationships formed later on in life.

In this revised edition, scholars of attachment and behavior - Dorothy Heard, Brian Lake and Una McCluskey — provide a rich and insightful look into how the study of attachment has developed since John Bowlby's (1969) and Mary Ainsworth's (1978) ground-breaking publications. Seminal research, such as Ainsworth's Strange Situation experiment and Bowlby's Caregiver-Careseeker model, is explored in detail and expanded on with new approaches to providing dynamic therapy.

The book moreover uses helpful terminology to suggest novel perspectives onto secure and insecure attachment styles and follows a clear, reader-friendly structure. The chapters are divided into three main parts: Part I discerns between and defines various types of the "self." Part II discusses structures and patterns of human interaction and therapy models. Part III is a collection of appendices which contextualize the origin of attachment theory and provide information on seminal studies in the field.

For anyone interested in attachment theory and the psychology behind human relationships, this book makes for a fantastic read.

I therefore recommend this book to both WVPU students who are pursuing a degree in psychology, as well as anyone interested in human behavior and the formation of different attachment styles and states beyond childhood. With a critical eye and an open mind, readers will certainly be able to gain fascinating new insights into this novel approach to examining adolescent and adult attachment.

uncommon sense book cover

Recommended by Dr. Emil Martirosyan, WVPU adjunct faculty member.

"Uncommon Sense, Common Nonsense" is dedicated to the reason analysis why one company achieves better market and financial results as compared to others.

The authors are creating a direct link to the outperforming potential that is based on human capital and leadership potential. These strategic components and advantages are creating the most valuable intellectual assets which are performing in their best conditions in company business models. Intellectual assets and the business model are the major factors for the long-standing sustainable capitalization growth.

The book “Uncommon Sense" consists of two main parts: first is a stack of fast-moving mini-chapters with real cases; the second part is a description of the Discovery Process and how to use discovery to transform the leadership teams in strategy for future success. Major lessons are devoted to human capital specifics, which forms different and sometimes unique competence-based teams and corporate structures.

My favorite quotes from the book are the following:

  • “Firms outperform their competitors by aiming to be different, not better.”
  • “Success is best measured by added value, not profit.”
  • “The strategy is not an attack-plan but the idea under study.”
  • “Winners are motivated more by meeting a need than by meeting a target.”
  • “The greatest threats to corporate performance are internal, not external.”
  • “Losers are typified by the 'catch up' strategy of a better product at a lower price."

The Fortress book cover

Recommended by Johannes Pollak, Rector and Professor of Political Science in the International Relations Department at Webster Vienna Private University.

The war in Ukraine has re-focused European attention to a region that was almost forgotten for the past 50 years — a region that has experienced terrible atrocities in the past. Alexander Watson’s book "The Fortress" looks back to one of the most important eastern strongholds of the Habsburg Empire in what was then Galicia, and charts a vivid picture of the enormous incompetence of the Habsburg military elite, the horrible human suffering on all sides, and the countless war crimes that surrounded the fall of the fortress Przemyśl.

The siege of 1914 and the final fall of the fortress in 1915 were accompanied by brutal attempts of Russification on the one side and the stubborn allegiance to a lost cause on the Habsburg side, and thus a harbinger of what was to come only a few years later.

Watson’s account of the longest siege in World War I is based on an impressive number of soldiers’ diaries, personal accounts of civilians, and chronicled events. It’s vivid narrative style does not hide the brutal face of war, quite the opposite. As such, it is yet another account of the sheer endless human folly.

The Big Short book cover courtesy Goodreads

Recommended by Karim Elatraby, WVPU Department Coordinator for the Business & Management and Psychology Departments.

"The Big Short" is a captivating and thought-provoking read that sheds light on the events leading up to the financial crisis of 2008.

The book follows a group of investors who predicted the collapse of the housing market and, in turn, profited from it. Lewis uses his signature narrative nonfiction style to provide readers with a detailed account of the inner workings of the financial industry and the people who made bets against the market. Even though the book utilizes some technical lingo, one of its main strengths is Lewis's ability to take complex financial concepts and make them accessible to everyone.

He provides clear and concise explanations of terms such as subprime mortgages and collateralized debt obligations, which can be confusing to those not familiar with the financial industry. In doing so, he makes the book a fascinating read for anyone, regardless of their level of expertise in finance. Another aspect of the book that I found particularly interesting was the way Lewis explores the ethical and moral implications of the actions of those involved in the crisis.

The book raises important questions about the responsibilities of financial institutions and the role of government regulators in protecting the public. It also sheds light on the greed and self-interest that motivated many of the players in the industry and the devastating consequences of their actions. One of my favorite chapters in the book is "The End of the Financial World as We Know It," which provides a vivid description of the events leading up to the collapse of the housing market. Lewis uses the story of a small hedge fund manager to illustrate the irrationality and excess that were pervasive in the industry at the time. The chapter provides a clear and compelling picture of the hubris and recklessness that led to the crisis.

Overall, "The Big Short" is a compelling and insightful book that offers readers a behind-the-scenes look at the financial crisis of 2008. Lewis's writing style is engaging and accessible, and the book is an excellent choice for anyone interested in finance, economics, or the inner workings of the financial industry. The book raises important questions about the role of financial institutions and regulators in protecting the public and provides a cautionary tale about the dangers of unchecked greed and self-interest.

Neuroscience for Leadership: Harnessing the Brain Gain Advantage

Recommended by Luca Ticini, PhD MBA, Professor, Head of Psychology Department at WVPU

I recently had the opportunity to read "Neuroscience for Leadership: Harnessing the Brain Gain Advantage" by Tara Swart, Kitty Chisholm and Paul Brown, and I must say that I was thoroughly impressed. The book provides a comprehensive overview of the latest research in neuroscience and how it can be applied to leadership and management. The authors do an excellent job of explaining complex concepts in an accessible and engaging way, making the book suitable for readers with a wide range of backgrounds.

One of the things I appreciated most about the book was the way that it seamlessly blended scientific research with practical advice and examples. The authors provide a wealth of tips and strategies for how leaders can use the principles of neuroscience to improve their own performance and that of their teams.

Overall, "Neuroscience for Leadership" is an invaluable resource for anyone looking to deepen their understanding of how the brain works and how it can be harnessed for success in the business world. I highly recommend it to anyone looking to improve their leadership skills and achieve greater success in their career.

“Influence: The Psychology of Persuasion, expanded edition” (2021), by Robert B. Cialdini

Recommended by Hon.-Prof. Univ.-Doz. Dr. Claus Ebster

How do you get others to do what you want them to do? The question is a simple one, but the answer is anything but. Throughout our lives, we are constantly confronted with situations in which we need to influence and persuade others. How do you get your children to clean up their room? How do you persuade your boss to give you the promotion you deserve? How do you convince your colleagues to make a donation to a charity about which you care deeply? And how do you get investors to financially support your startup idea?

These are all challenging endeavors with no simple solutions. Fortunately, several years ago, I (together with five million other readers) discovered the book, “Influence — The Psychology of Persuasion.” It was written by Robert Cialdini, arguably the most well-known social psychologist of our times, and it can help you with all of these dilemmas. In the book, now available in an expanded edition, Cialdini distills decades of rigorous psychological research into seven highly relevant and applicable principles: reciprocation, liking, social proof, authority, scarcity, commitment, and unity. If you want to know more about these principles, read the book!

Unlike a myriad of unconvincing pop psychology books that merely use fancy terms to state the obvious, Cialdini succeeds in giving the reader actionable advice that is based on hard-nosed psychological experiments. What I like as much as the research-based approach of the book is the author’s accessible and humorous writing style. Judging from the limited interactions I have had with the author (who once generously helped one of my students), this is a reflection of Cialdini’s personality. His light-hearted yet meticulous, fact-based approach to writing sets an example that I aspire to as a writer myself.

One of my favorite passages in the book is a letter written by a fictional (?) first-year student, Sharon, in which she informs her parents that her academic studies are not going as expected. She uses the principle of perceptual contrast to put the unpleasant matter in perspective by first making her parents believe that a series of serious calamities, such as a fire in the dorm, a crippling disease, and an unwanted pregnancy has happened to her. Knowing that all of this is just make-believe, her letter is truly hilarious. In a dry note, Cialdini remarks, “Sharon may be failing Chemistry, but she’d get an A in psychology.” While Sharon may deserve an A, In my humble opinion, Cialdini’s book undoubtedly merits an A+.

"Emotional Intelligence: Why It Can Matter More Than IQ," (2006) by Daniel Goleman

Recommended by Luca Ticini, PhD MBA, Professor, Head of Psychology Department at WVPU

“Emotional Intelligence" by Daniel Goleman is a thought-provoking and well-written book that explores the concept of emotional intelligence and its role in our personal and professional lives. Goleman argues that emotional intelligence, which is the ability to understand and manage one's own emotions and the emotions of others, is a critical factor in success and fulfillment in both our personal and professional lives.

One of the key strengths of the book is Goleman's ability to clearly and concisely explain the concept of emotional intelligence and its components, including self-awareness, self-regulation, motivation, empathy, and social skills. Through a combination of research, case studies, and personal anecdotes, Goleman provides a compelling argument for the importance of emotional intelligence in our lives and the many benefits it can bring.

Another strength of the book is its focus on the practical applications of emotional intelligence. Goleman provides a range of tips and strategies for developing and improving emotional intelligence, and he offers specific advice for applying emotional intelligence in different areas of our lives, including work, relationships, and parenting.

Overall, "Emotional Intelligence" is a valuable and thought-provoking read for anyone interested in improving their emotional intelligence and achieving greater success and fulfillment in their personal and professional lives.

News and Events

Highlights from Webster Vienna